Instagram Reels

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Hello everyone,

                           A week after the Center banned 59 Chinese apps, including TikTok, Instagram launched a new feature, Reels, in India, which will allow users to shoot and share short videos on the photo-sharing platform. Reels will be integrated into the Instagram app, and will allow users to make 15-second videos and add creative filters and music to them.
                              Facebook India vice president and managing director Ajit Mohan said, “With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country... With Reels, we’re unveiling the future of entertainment on the platform, in a way that ignites creativity.”
                                   Facebook India vice president and managing director Ajit Mohan said, “With the rise in video consumption overall and videos making up over a third of posts on Instagram in India, Instagram has a big role to play in unleashing expression in the country... With Reels, we’re unveiling the future of entertainment on the platform, in a way that ignites creativity.”
                                     This marks the first release by a mega-corporation trying to cash in on the ban enforced by India in the wake of anti-China sentiment in the country. Instagram could further capitalise on this globally if the world follows India’s suit. US Secretary of State Mike Pompeo recently announced that they are reviewing the app and may ban it if proven to be a security threat.

An Australian senator also recently referred to TikTok as a data theft app which provides data to the Chinese government. Reels was first launched in Brazil, and was recently released in France and Germany.

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